A small or a medium scale business often follows a pattern of booming sales and then a slowdown, this can be frustrating for the business owner, but can also be converted into an opportunity for fruitful activity and productivity.
It is advisable for business owners to have a daily checklist of activities that should be carried out to create and sustain a momentum in the business. These activities can range from training the sales team, regular huddles with the sales team, keeping a tab on the regular marketing activities by the marketing team, networking with the new and old clients by the business owner, and so on.
There are multifarious benefits that accrue from such a practice:
- The team develops the temperament to be active at all times under the regular supervisions and checks by the business owner,
- at the time of action, the team is better prepared and the processes in the business are streamlined to meet this demand,
- the morale and motivation of the team remains high as they are oriented towards sale materialising in the future,
- there is a marked improvement in relationship management with the clients/customers of the business,
- most importantly, the business owner manages to keep herself/himself in a positive state of mind and in a productive state of action at all times.
Hence, a regular and planned repetition of activities that promote and market the business are the backbone of every business. They add to the referral funnel and closure of sales sooner or later. Thus, business owners need to continue these activities, especially during the periods of a lull in the business.